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MARTINA GUZMÁN directs special marketing and public/media
relations projects for our clients. For the past eight years, she has
specialized in delivering strategic messaging to Latino communities,
as well as building relationships between them and nonprofit organizations,
other minority groups, and the Democratic Party. Skilled at event planning,
fundraising, PR/marketing and branding, she has applied her corporate
experience to develop exciting programs for volunteer coordination, voter
targeting, and GOTV activities.
In 2004 she served as the first-ever Director of Hispanic Outreach for
the North Carolina Democratic Party Coordinated Campaign, where she created
inroads into nascent Latino communities. Prior to that, she managed the
campaign for Michigan State Representative Steve Tobocman and worked
as an event coordinator for the Gore-Lieberman campaign.
In Detroit, she served on the Board of Directors for the Mexicantown
Community Development Corporation as well as the Detroit ACLU, where
in the aftermath of 9/11 she spearheaded informational events in local
Arab-American neighborhoods. Martina also has considerable international
experience, having performed fundraising research for the Aspen Institute
in Berlin—where she also organized various campaign events and
GOTV efforts for Americans overseas— as well as humanitarian fact-finding
with the Catholic Church in Haiti.
In 2001, Martina received her Bachelor of Arts degree in Communications
from Madonna University in Detroit, Michigan.
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